Flipkart on Tuesday launched a hyperlocal service in the suburbs of Bangalore, after four years of including its previous foray into this category.



Flipkart, which is now owned by Walmart said Flipkart quick leverages the company's supply chain infrastructure and a new location mapping technology framework to deliver more than 2,000 products across grocery, smartphones, perishables, electronic accessories, and stationary items within 90 minutes to consumers.


When a customer places an order, the items are sourced from local neighbourhood stores, warehouses and retail chains.Flipkart Quick initially operational in Whitefield, Panthuur, HSR layout, BTM Layout, Banashankari, RK Puram and Indiranagar these are among other suburbs of Bangalore – allows customers to conveniently two-hour slot between 6am to midnight for delivery.


Also, the company said that there are going to charge delivery charges starting from 29 INR for quick delivery and for which they are working with a range of partnered firms in our country.


Flipkart Quick's launch stands to provide the company with an opportunity to reach a new set of users, especially those who otherwise see no reason to buy online offers more timely deliveries and also become a headache for some existing startups such as Dunzo that is already operating in a similar space.it also helps Flipkart's foray to service fresh fruits, vegetables, meats and milk orders.


Speaking of Dunzo, it is a startup brand which is backed by Google, operates in Banglore and allows customers to order any items from nearby stores. they had made another big approach to buying linking with Xiaomi to delivers there handsets in Half an hour. If they could do it in the country level the major firms like Amazon and Flipkart would face difficult times to deliver smartphone because they do it in as quicker in a day but Dunzo they can do it in an hour maximum!!!


“ This is a great model for India as households of all sizes are already used to their neighbourhood Kirana stores. In fact, Indian families are so comfortable with what call the 'hyperlocal context', that there is a tendency to develop deep, familial ties with vendors, shopkeepers and convenience of e-commerce,” - SANDEEP KARWA(VP at Flipkart).


In late 2015, Flipkart launched Nearby to deliver perishables, grocery, wellbeing, and household items within 60 minutes. so, this isn’t the first time Flipkart has explored the hyperlocal delivery category. But the company abruptly discontinued Nearby reportedly because of poor demand and unsustainable model.


Both Flipkart, which this month secured an additional $1.2 billion, and Amazon India has in recent months rushed to leverage on the vast presence of mom and pop stores across the country.


Flipkart said last week it was acquiring a 100% stake in Walmart’s India business, which had limited standalone presence in the country and operated Best Price, a cash-and-carry business that runs 28 warehouse-club-style stores across the country and has amassed more than 1.5 million members. The company plans to launch its wholesale business in the country next month.